From a strategy point of view, this would mean that the focus is on Internet Marketing channels.

From an Internet Marketing point of view:
Search Engine Marketing
Social Media Marketing (PR, Customer Service, Marketing, Advertising…..)
Networking
Web Analytics

Offline Marketing:
Networking
Print

Something overarching which might be more difficult to measure, would be to invest in word of mouth.

Best regards,

Gianluigi Cuccureddu

Since we know ‘word of mouth’ is the most powerful persuading influence, peer to peer campaigns work well. How you achieve that is dependent on the target and the goal of the campaign. For example, ‘public relations’ is used extensively though you have to consider first what the goal of engaging the media is.

Yes - social media is powerful though the ’seven touch points’ rule of advertising still applies. The best bet is a well rounded and MEASURABLE campaign that meets a pre-determined goal and fits in the budget. One size fits all for marketing strategies is a sure way to waste effort.

vending and trade shows and speaking (but it depends on what you’re doing)

article writing

networking

Networking is a default for most B to B execs. There’s no substitute for old-fashioned face-to-face grip and grins. SEO is hot, and it makes sense for many businesses across most industries. Media relations is the best value in print journals. Its far less costly than an ad campaign but packs a punch which includes prime placement (in the story), SEO value and trusted third party endorsement of expertise or status. Website design is now a first impression for the majority of US consumers. Sponsorships are a great value for local campaigning and carry greater networking access, speaking or presentation opportunities, hosting potential, etc.

I hope this has been helpful.